 2007 is a landmark year for Emilio Pucci as the storied
Florentine fashion brand celebrates its 60th anniversary. What
started as a spontaneous fashion-fix on the slopes of Zermatt -
Emilio Pucci effortlessly designing a chic ski outfit for a female
friend - later exploded into a global fashion phenomenon that
continues to resonate to this day.
To commemorate the colorful history of the Emilio Pucci brand,
from the beginning until now, we have launched an interactive
timeline, which showcases key events and images. |
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The Nostalgia Season - How To Make Falls Retro Styles Modern
 Attention given to such retro-loving celebs as Chloe Sevigny, Winona Ryder and Demi Moore has made wearing vintage chic. "In-the-know shoppers want the more recent past: the "80's." "Azzedine Alaia is the hottest," says Elizabeth Mason of West Hollywood's The Paper Bag Princess.
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  | Mason is discreet: She will not reveal which designers shop her store for "inspiration." "I won't say who, "Mason says coyly, "but someone was in here yesterday buying a lot of early 80's shoes. They're all after the same thing. Everyone is looking for something fabulous, for an ionic piece. First, it was the '40's and then the '60's and the '70's. Lately the early '80's are huge, huge, huge." If it's 80's with too many bells and whistles, then forget it, but sexy, early 80's --all the designers and stylists want it." |
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 "I don't really focus on designers," says vintage queen Elizabeth Mason. "it's more about getting a really great look." That said, Mason also happens to have one of the world's most flawless reserves of Yves Saint Laurent and Dior. Specializing in pieces from the Sixties through the Eighties, Mason's collection also includes Pucci blouses that she's redesigned and cut into contemporary shapes. Julia Roberts and Carmen Kass are fans. Mason's second book, "Valuable Vintage," hits book shelves next spring. |
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